Embedding music mediashout 6 full#
If not, you could end up with a warehouse full of debt: unsellable inventory. Oftentimes, you had to prototype, build, and then hope the world wanted what you were selling.
In the past, these excuses held some weight, as bringing a new product to market could be incredibly expensive. I don’t have the money to even get started! What if it fails? How many times have you dreamt of launching a new product, only to let your dream fall to the wayside? At the time this post was published, there was still one spot left. UPDATE: Soma is offering a 7-course, private dinner with me at a historic mansion in San Francisco (travel included) as one of their Kickstarter prizes. And even if you have no interest in Kickstarter, Mike’s approach is a blueprint for launching nearly any product online for maximal impact and minimal cost. This post is as close to copy-and-paste Kickstarter success as you will find.
Embedding music mediashout 6 code#
This post includes all of their email templates, spreadsheets, open-source code to build landing pages, and even a custom dashboard Soma’s hacker Zach Allia built to monitor their Kickstarter data, social media, and press.
To launch Soma on Kickstarter (and raise $100,000+ in just nine days), Mike and his team used some of the techniques that helped BranchOut grow to 25 million users in just 16 months. From form to function, from funding model to revenue model, Mike was eager to disrupt a sleepy but enormous market: water. sleek glass carafe) with a subscription service that delivers the world’s first compostable water filter to your door. Soma is, in its simplest form, a high-end competitor to Brita water filters. I first met Mike Del Ponte two years ago when he was running marketing at BranchOut, a startup I advise.īefore joining BranchOut, Mike had explored a variety of career paths, including preparing for the priesthood at Yale Divinity School and serving as a peacemaker in the West Bank.Įarlier this year, Mike came to me with a new product idea called Soma. Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps.
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